AOL, Huffington Post integration “messy,” “confusing”

AOL (AOL) insiders say the integration with the Huffington Post is “messy”. A source says “For a while we only thought there was going to be one master brand. Huffington Post, and that would have all the AOL channels. That recently has morphed. They’re going to have two brands. Huffington Post, then you’re going to have the AOL brand. It’s fair for a company to change their mind, but before you start integrating the sales team, you should know why you’re integrating them and what ultimately they’re going to be selling.”